We developed an Alternate Reality Game for the successful TV series “El Internado” in Antena 3, the first of its kind in Spain.

In between episodes, fans followed a parallel narrative through an interactive game, which main platform was Coca-Cola’s social network “Happing”. The strategy was conceived to keep young audiences hooked to the series content beyond the fixed schedule of the TV screen and in the medium where they spent most time: the Internet.

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