En Tus Tierras Bailaré
One of the Greatest Hits in Latin America’s YouTube history.
We got together for the first time the 3 greatest stars of YouTube in Latin America. Produced with a dream team of songwriters and producers, video director and creatives, the song and video became a landmark of digi-pop culture in Latin America.
We identified that these 3 stars had a huge following in social media but were mostly out of the radars of mainstream media. The video was in the top 10 chart of world viral videos and got more than 12 million views in YouTube only, and close to 45 million impacts in all media combined, becoming a worldwide sensation.